Monday, October 14, 2013

DKNY Resort 2014: Ad for optimism...




.... and a good mood. That is the way how this new advertising campaign, whose main role received British singer Rita Ora, influences me. A lot has been mentioned about their cooperation since august and also during the New York Fashion Week this blond hottie presented their model from the spring/summer 2014 collection. But actually we were able to see the first photos from this campaign just before few days.
The main motives of this campaign include denim, which can be seen from head to toes, crazy colorful combinations, but also the never-ending black motive. Rita posed where else than in the streets of New York and yellow cabs that are so typical for this city, but also for this fashion brand were not missing. behind the lens was standing Lachlam Bailey and Alastair McKimm was in charge of styling.



Reklama na optimizmus...
....  a dobrú náladu. Aspoň tak na mňa pôsobí táto nová reklamná kampaň v hlavnej úlohe s britskou speváčkou Ritou Orou. O spolupráci  sa začalo hovoriť už v auguste a počas týždňa módy v New Yorku sa blonďavá kráska zahrala na modelku a predviedla model z kolekcie jar/leto 2014. No prvé fotky kampane uzreli svetlo sveta len pred pár dňami.
Denim od hlavy po päty, bláznivé farebné kombinácie, ale aj nesmrteľná čierna sú hlavnými motívmi tejto kampane. Rita pózuje  (kde inde ako) v uliciach  New Yorku a nechýbajú ani slávne žlté taxíky, ktoré sú neodmysliteľnou súčasťou tohto mesta, ale aj  módneho domu. Za objektív sa postavil Lachlam Bailey a  styling mal pod taktovkou Alastair McKimm.







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